My latest blog- my dwarka visit

My Dwarka Experience

All the people mentioned in this blog are real and hold resemblance to situations. No feelings are hurt in writing this blog, only various incidents which happened during my visit to dwarka have been described.

I must say God is kind to me, my visits to these religious places have been spontaneously planned and have been executed with ease. They say " More you plan, it never happens" so just spur of the moment and i executed darshan of dwarkadheesh and nageshwar.

There are 12 jyotilings of shiva in india and after covering 10 of them there was a strong urge in me to cover rest 2. While Shiva has devastated kedarnath , only one jyotiling which i could cover in next  1 year was "Nageshwar" in dwarka.

I reached Rajkot from Mumbai at 8 pm and as suggested by my respected seniors, i went to railway station for retiring room, since my train from Rajkot to dwarka was at 3 am in the morning next day, i started roaming around in rajkot city at 9 pm. With silence all over, less crowd and small shops, i was away from madness of mumbai, people seemed to have lot of time for each other and seemed in love with each other talking. I just spotted a panipoori thela who was staring at me from a distance asking me to consume him entirely. being a golgappa lover ( its called golgappa in Punjab and delhi, Puchka in east, Gupchup in raipur, Pani ke Patase in UP) , i was defeated and soon found myself standing next to thela eating so good panipooris ( 8 pcs in Rs 10, worth mentioning). Then i returned to my room and started waiting for the train.

Being a keen observer, my mind was thinking about gujrati people ( i love them for what they are, culture, food is awesome). I was thinking in a city like rajkot if you are not building relationships with local community and get word of mouth about your brand,  no matter how much money you spend in advertising, a brand will face hard time.

I reached dwarka station at 7.30 am and then i witnessed few interesting people and stories:

Auto driver- The networker

After seeing my face, this guy noticed skillfully that i am looking for a hotel and help in planning my day's itenery. after he agreed for rs 40 for a drop to dwarka temple and help in hotel, he started talking ( gujratis love that) , in 15 minutes, he told me all mythology behind dwarka city and his rates if i wanted to take his auto for the day. After being impressed ( shocked!) by the autowala's knowledge, he stopped in front of a hotel. based on appearnce i denied, he insisted if i could see the rooms first and then decide. I bowed down , he was taking his commsion from hotel guy after i agreed for the room. he left the hotel with a winning smile ( money from me and hotel guy).

Hotel owner

He was in hotel business for last 10 years. The valuation of his place had increased 100 times from the price he had bought this hotel long back. Wondering how did i know? he just told me as i was getting room keys. I was surprised as with just a hello, he told me his story of life. he then narrated the way he does business focusing on small revenues then increasing the prices in the season ( navratri and janamashtmi)

Dwarka Darshan

I was mesmerized to see the temple, such a huge old strucure ( 5000 years old reportedly), my speed was slow in the temple, i wanted to see each and every brick, wanted to hear every story, then somebody told me this temple was a court for lord Krishna, this was his office from where he used to operate. Krishna was such a politician, he used every technique to win mahabharata, create his own aura, anyway thats a seprate story altogether. I was told by my wife that dwarka is one of the 4 dham. I did darshan of dwarkadheesh, thanked him for everything and like every indian had my list of wishes ready to ask from him.

Then i was taken for a tour of 5 hours covering 4 locations which had their own story. the good thing about travelling is you get to know many things , many people, many stories.

Nageshwar

as i mentioned earlier, i was the fortunate to cover 11th jyotilinga of shiva out of 12, i was simply in love with the temple, they had constructed a big shiva statue outside the temple. There was no major rush and my purpose of visiting dwarka was complete as i met shiva.

Gopi talab

story goes like this, Post mahabharata, Arjuna was in lot of awe of himself thinking he is the best with his Dhanush, Krishna being the best judge thought of correcting arjun. he sent 1,00,108 Gopis with arjun to be travllelled from dwarka to Mathura. krishna with his power created few people who had a battle with arjun and arjun lost and 1,00,108 gopis immersed themselves in a pond which is now called Gopi talab.i saw that talab and was ready for next spot.

Bhent Dwarka

They said it was home of krishna, he used to live with his family, this dwarka was mae of gold and was immersed in sea by krishna fearing people will fight for gold when he will not be around. sudama came there with some rice and gave it to krishna, hence name ,'Bhent dwarka" , we covered almost 25 minutes in the sea to reach to this place.

Then there was a Rukmani temple which had its own story.

Back to hotel tired but satisfied with the day, i slept and woke up next day , covered 6 hours in bus travelling inside gujrat and then flight back to mumbai from rajkot.

 This experience of 1 day was eventful, heard many stories, many people.


"Pappa, main aavi gayu" , i heard this voice at mumbai airport, somebody calling home.


"Traveling is like a book, the one who has not traveled , is on one page only throughout"


Vikas sachdeva

I am a customer

I AM A CUSTOMER

I am a customer, lot many companies approach me daily, I get flooded by calls from credit card companies, everybody is trying to give me money, every product is claiming to change my life, every brand takes care of my comfort, whether my room is cool or not, whether there are mosquitoes in my room, whether my telephone bill is more, whenever I walk on the road, every hoarding is telling me I am the best, when I sit down and read newspaper, then also every brand is shouting I am the best! Everybody is decreasing prices for me, giving me plenty of discounts.

They have made me the king.

What they want in return is loyalty , I should stick to them forever but the problem is how I can be loyal to all the brands, so I asked all of them a question.

Are you loyal to me?

No brand spoke, silence!

I asked few more questions!

Have you understood me well enough?

Do you know what problems I face daily? Have you tried to understand what makes me happy? Do you  know which color I like? Do you know what my family loves the most? No, you are just throwing some freebies for me, some discounts for me, ok, I will be happy for that moment when I have to pay less price for buying your product, but in the long run, when I will have choice, I will move to the product which understands me better! I will move to brand who genuinely thinks about me, plays with me, display love for me when required, feels happy for me and you thought that you can play with greed forever! NO!

What Special you are doing for me?

Tell me, why I should buy you? What special you have done for me? Just spend some time will with my family and you will realize that what it means when somebody sends a birthday cake on my son’s birthday? When pizza guy comes, takes the money and says “ apni family ke saath khana, acha lagega!

When I am sitting in a flight and attendant plays with my daughter!

When doctor says, “ Koi baat nahi paisa phir kabhi aa jaayega, aap healthy raho”!

Try to do special for me then I will feel special about you!

Have you made my life simple or complex?

I really feel bad when you don’t mention delivery charges extra explicitly whenever I order online, you try to fool me by showing lesser price and then adding huge amount of delivery charges! Mention the price directly and say ‘delivery charges are included in the price’, I will be clear what I will have to pay. You do multiple verifications when you have to sell a credit card but when due to slow internet , transaction fails, then you say that we will revert to you in 7 days

Why 7 days?

Why can’t you check things online and call me next day and update me with the status.

Why inspite of heavy luxury tax, service tax paid by me in your restaurant, your waiter returns the change in coins? So as I can leave few coins for him.

Why don’t you try to simplify my life, once you do that, we both will grow!

Don’t overpromise if you can’t deliver!

Don’t overpromise, you don’t know how many people apply your fairness cream because you promise that they will be fair someday, Instead say it improves skin texture.

Deliver the parcel in time committed to the customer; someone may be waiting for the parcel.

Don’t say yes when you know it is no.

Don’t think I am angry at you; I just want to say that if you are seeking loyalty from me, then you should also be loyal to me!

Sincerely

A customer!

Apple and 4P's of Marketing

 

Apple- not following 4Ps of Kotler?

Out of many thought provoking lines, I just started thinking about a tweet from one of my respected senior.

“Apple, a Failure of traditional 4P’s of Marketing and yet a success!

I analyzed the same, I began to run through 4P’s and yes, bang on, it seemed true! And I was convinced of greatness of apple brand who had challenged the traditional theory.

But there were some counter views when I discussed the same with one of another respected senior who was of the opinion that it was not true.

Two different people, same tweet, two opinions, I was confused! I wanted to get to depth!

View

Product- Apple has not done any innovation in products, portable music player was not launched by them, Apple may seem to be innovative company and brand but they have beautifully done innovations in product design and user experience, all perfect! If you compare features of apple phone with competitors, features are same or even less, so nothing great features wise! An Ok product!

Promotions: an apple has never promoted its products, only word of mouth has been the sole reason for its success (because of good product design and user experience), one may argue what is the need of promotion if your product is selling well on word of mouth ( highest form of marketing) but apple has never focused on promotions.

Pricing- Apple products are way to highly priced (one may argue its their pricing strategy) but why? what does the product/brand hold to deserve such high pricing? Great product, no? Great value, no? Great features, no? Why then he is charging so high pricing? 

Place- Apple has been purposefully denying its availability of products in India, a country who can give its sales a great spurt, a country with affordability? Why such demarcation?

Overall, a sidelined view of 4P’s, but apple brand /product is a success story in itself! It’s a league, it’s a community, and it’s the pride of owning apple products which is driving its sales.

Counter View

Product- it’s a brilliant product with such a great user experience, experience is driving people crazy and people are buying it, wanting it, waiting for it! What else a product can offer, experience only which is there in apple, one up for apple product!

Promotions: It’s a company strategy not to promote its products so extensively when their product is selling like hot cakes. Why promote? Word of mouth is enough.Who said a brand needs to promote?, it’s a calculated decision and in some ways of the other , it is creating required word of mouth promotions required to sell the brand., two up for apple.

Pricing: it’s the experience for which people are paying it, high or low doesn’t matter and they are ready to pay much more.

Place- it might be possible that there is enough demand outside and they are not able to match the production levels, they may be wanting to ramp up production levels to cater to that demand and then possibly make easily availability in india.

What a Magic , apple has created, I have not figured out yet, what made me spend on iphone , I don’t know, was it experience? Was it the features? Was it word of mouth created by others?

Yet lot to learn from apple, a masterpiece!

Vikas sachdeva