Sunday, April 24, 2016

Meera, Krishna, Radha and Rukmani

Meera, Krishna, Radha and Rukmani

Yes, there is my logic to the order of the names, logic not in terms of importance of the women or their relationship with Krishna, logic in the way I saw beauty in each of them, their love for Krishna.

 I asked her, so, given a chance, whom you would like to marry, Ram or Krishna? Both are avtaar’s of lord Vishnu.

She thought for a while and replied,”Ram”.

She knew I will ask the reason for whatever answer she will give.Looking in my curious eyes, she said, “because Ram had values in him, he lived by rules.”


I saw a compromise in her eyes, she wanted to say something else, she knew it. Sensing my curiosity, she was silent, not knowing what to answer.

I asked, “so is it Krishna?”
She said, “Yes”.



Like any other confused woman ( Pun intended), she was looking for answers why she said Ram First and then Krishna.I thought may be I could shed some light on her response.

“Your mind said Ram because you felt he was the manly guy who lived by rules, Maryadapurshotam Ram, one woman guy, who is simple and easy going, who doesn’t lie, who is honest and he will take care of you.”

“but your heart always wanted Krishna, the playful, jolly, smart, who with his wit can make anyone fall for him, he was mischievous, with girls all around him always, he was the Casanova, real but un-harmful, he will never betray anybody but with his tactics he will conquer, life will be fun with him, worth living”. I said.

Isn't it always a battle of mind and heart, sometimes Mind dominates the heart and vice versa. They say there is a cost of following mind or heart, one has to pay, always, if you follow mind, you will be someone logical ( Perceptions!), if you follow your heart, you will be someone who is imaginative, the one who sees dreams and attempts to fulfill them. Both types are ok, one gets enough chances to follow each of both.

While my research was on, someone said, Ram is only popular in north india while Krishna is popular in north, south,west and east, all parts of india.
Yes, it is not about popularity index, its about two distinct personalities.


This blog is about 3 women who loved Krishna in their own magical way, they told the world that love could be of many types, but love is only thing which is real.

Meera

From my childhood, I was fascinated with the name ‘ Meera’, I don’t know why, whenever I used to hear this name, some mystical feelings I used to get, someone in a desert, someone alone, some deep soul,someone selfless.



Born in Rajasthan in a rich kingdom, she was full with all the luxuries of life, she loved Krishna who had died thousands of years ago. You know how this love started? Lemme tell you.

One day she saw someone getting married in his family, being curious , she was sitting with her mom in a room.

“Who will be my husband”, when I will get married? She asked her mom.

“He is your husband” Her mom pointed finger at idol of Krishna.



That was the day Meera fell in love with Krishna, he was the only one in this world who was hers she always told herself, nobody could understand her better than Krishna. Meera always believed Krishna is the only man on this mighty earth.


Meera was beautiful woman, such was her beauty that it reached thousand of kms across india across states, a elegant dancer, singer, she was dream of every man.

She lived in an era when it was necessary for all the women to cover their faces, nobody should see a woman’s face, yet she would dance on the road, her saree would slip down, face exposed, but she would continue dancing and singing.

Her feminine heart fell for Krishna, she always believed that there was something between her and Krishna which nobody in this world would understand, she never wanted the world to understand her emotions for Krishna, they were divine not following worldly rules. Selfless love, Meera was definition of love, she was love.


Meera got married also, to a prince Bhojraj. He was in awe of the beauty of Meera, but Meera was so delved in Krishna that no worldly man could take that role, ever.

She told Bhojraj, “You are not my husband, Krishna is my husband.”

 Can this be real? This love, in today’s world when everything is becoming a transaction, a series of transactions in love, Could there be someone who loved someone so selflessly, without any expectations, without the hope of getting them. 

I came across a article which listed down wrong reasons why people get married in india, some of them written : marriage is one stop solution for all problems, marriage is a compulsion in india, fear of staying single ( most ridiculous reason, where is love), marriage is a reason which sets women free ( financially also), dowry etc.

Meera’s love for Krishna was unconditional, she didn’t knew who she was in love with, she loved someone without any physical form, someone who will never be around as a man, but still she loved, because she believed.

She was given poison also, what on earth she did not face, expulsion from the family, hate from the society, but her love for Krishna was real. I don’t think so in today’s world anybody would be able to take that kind of love or for that matter receive that kind of love. We don’t have the strength to love someone that way, I don’t have the strength. Meera had, will always have.



Meera in her last days was in Dwarka when some Pandits from her family came to take her back, begging, requesting, Meera denied to go back. Not because she didn’t get respect in her hometown but she couldn’t live without Krishna.

 Dwarka temple was her home where she danced and sang,  people said she was alone but she never felt loneliness, she always believed Krishna was with him. She didn’t need world’s approval for considering Krishna as her husband.
When Pandits said that they will not go back if she was not going with them, Meera agreed. She agreed to go back. Only she knew where she was going.

One day, she entered Krishna’s room in the temple and closed the doors from inside, never to return again in this selfish world. They say when the doors were opened, nobody was there, Krishna’s idol was draped, draped with saree of Meera, Meera had lost herself in Krishna’s idol.



They call her Krishna’s devotee, I have no words for her, love is the word, selfless.

Lets love more and more….

Next section is Radha, another woman who loved Krishna in her own way.

Stay connected!

Vikas Sachdeva



Radha

Radha

Before I started writing about Radha, the visual imagery of Radha filled in my eyes, dressed in beautiful ghagra choli with earrings, bangles in her hand, bindi on her forehead, Girl who was full of life, running around here and there, A imagery flashed before my eyes as I kept my hands on the keyboard.




Do we believe in imageries? Whenever we are told something which we don’t know, don’t we imagine, whenever we told our grandparents to tell us a story, we imagined when words flew from their mouth, we reached in some other world and then our mind was at peace, no turbulence.

Radha always imagined, she imagined about Krishna, love of her life, the legends say she had not opened her eyes till 11 months after she was born as she was waiting for Krishna. The wait of her life ended when Krishna appeared in her dreams.



Krishna had promised Radha’s friend Ratanmala that he will never leave Radha and would appear in her dreams whenever he is not around. Radha didn’t want to miss a single glimpse of Krishna, so much love she had for him.

I heard somewhere in a temple, Radhe means ‘Raah de’ e.g Give directions and when this name is used with Krishna i.e Radhe Krishna meaning ‘Give me directions Krishna’, I liked this explanation.

Many a times, we get stuck at various points in life for a brief period, be it relationships, be it people, be it anything, isn’t it? Krishna says keep walking, your duty is to keep moving irrespective of whatever happens, Practice detachment.

Can someone Practice detachment? Of course there is a degree to it, During my conversations with my father-in-law once, he said, just imagine yourself standing near the window, you can see people moving on the street, you can’t control anything except shutting down the window, so don’t control, let the world do whatever it wants to do and you focus on whatever you want to do.

Radha never controlled herself, never wanting to be separated from Krishna, they were always together, They say when Krishna left Vrindavan for killing the demon Kans , Radha also went with him as a shadow.

I believe Radha was the luckiest one among Meera and Rukmani, she got maximum time with Krishna, playing with him always, teasing him, she lost herself in Krishna’s love, Krishna was her companion.

Companionship is wonderful, always, it is different from marriage, you can be a companion with anyone, share your stories, confess, be vulnerable. Krishna had many companions, some in the form of wives, some in the form of girlfriends, he believed in love, pure love rather than putting it into buckets of relationships, he loved people, all the people.



That’s why Radha loved her more, she always felt attracted towards Krishna and never complained to him that why he is always surrounded by women. She knew that’s how Krishna was, the day she would try to put brakes on Krishna , she would loose him, but she expressed her love to Krishna often.

Why all the temples have idols of Radha and Krishna? And not Rukmani Krishna, Rukmani was Krishna’s wife?, That was the power of love Radha showered on Krishna.

Radha was very playful with Krishna, one day Radha asked Krishna to do entire make up of her, Krishna readily agreed and with his whole heart, he put efforts in making sure that Radha looked beautiful.



One point, if you are a man who liked this make up aspect, you know what the expectation of a woman are, she can expect anything, and when she asks, do your best.If you are a woman who has liked this aspect, this is how a man can show his love to a woman.

They say Radha and Krishna can never be separated and they demonstrated ‘Companionship’.

While Meera’s love for Krishna was selfless, Radha got the maximum share of love in the form of companionship of Krishna.

But then they never got married? Where did Radha go? Was she playing her part in telling the world that fairy tale love exists, one needs to believe in companionship, her name is chanted with Krishna.

Who was Rukmani? When did she enter Krishna’s life? Why did Krishna marry her?  What kind of love Rukmani displayed with Krishna (  Meera selfless love and Radha’s companionship)

Rukmani had a different story to tell….

Rukmani in my next blog, Thank you for reading

Vikas Sachdeva














Saturday, June 6, 2015

Sea


Sea

We were sitting on the seashore on carter road 2 years back when she muttered, “We get so philosophical when we are in front of the sea”.

I looked at her and said, “Yes, you are so right.”

She was so proud at that moment as if she had won a big battle, that calmness on her face that day was so special. She just smiled and again looked at the sea, now more deeply. Cool breeze was flowing just to sooth us; surprisingly we were not able to hear the chaos in that lane and were so immersed in looking at the divine sea.

Being a Pisces (sign- Fish), I always get moved by water, I just love sea, I can look into the sea for hours without saying a single word . When I came to Mumbai, I used to go to bandstand in the morning and read books while sea was giving me company. It was so beautiful at 6.30 – 7 am in the morning all alone near the shore..

I find sea very authoritative, its tone say that I will do whatever I feel like, I will sooth you in the day time and I will be mysterious in the night. Yes, I find sea mysterious at night; I always believe there is something happening inside at the bottom, some conspiracy (you can call it a illusion or something).



On that day, something was special, I don’t know what, we both were silent and yet there was no urge to speak, to convey something, it was like so connected. Then suddenly she said, you know what the difference between soulmate and life partner is.

I said, “No.”

She said “People think a soul mate is your perfect fit, and that’s what everyone wants. But a true soul mate is a mirror, the person who shows you everything that is holding you back, the person who brings you to your own attention so you can change your life.  
A true soul mate is probably the most important person you’ll ever meet, because they tear down your walls and smack you awake.  A soul mate’s purpose is to shake you up.”

Then she went on and on ….and I was smiling at sea what wonder he had done to her that day…..

#unforgettable-evening








Monday, April 13, 2015

Subscription ,User generated content and Brands


Subscription , User generated content and Brands

OK, Let me start by asking you a question. The question is would you believe if i say that you will get all the broadcast products ( mobile, DTH, Chromecasts, Datacards ,TVs, radios etc) for free in future?

Skeptic?

Well, two years back , while having discussion with someone, i mentioned that in future all products typically will be same , it is the service levels which will define differentiation ( since all products need repair/service as of now)

Then i went ahead one step further and said that next wave of products will be service free ( as the shelf life of every product is going down), people will be preferring use and throw products/technologies, they would not like to spend heavily on hardware but they will pay through subscription.

I am feeling so good, seeing the world going the subscription way, here is my first header:

Subscription

Now, You pay subscription charges for DTH ( brands have started giving set top boxes for free)

You pay monthly subscription/usage charges for internet/data cards,Be ready to pay what you consume, no need to pay extra!

Now lets look at few details about world's great online content streaming website "Netflix"

In 1999, Netflix launches the subscription service, offering unlimited rentals for one low monthly subscription ( for movies, TV shows)

  • In 2007, Netflix introduces streaming, which allows members to instantly watch television shows and movies on their personal computers.
  • in 2009, Netflix partners with consumer electronics companies to stream on the PS3, Internet connected TVs and other Internet connected devices. 
  • in 2010,Netflixis available on the Apple iPad, iPhone and iPod Touch, the Nintendo Wii, and other Internet connected devices. 
  • in 2013, Netflix garners 31 primetime Emmy nominations including outstanding drama series, comedy series and documentary or nonfiction special for “House of Cards”, “Orange is the new black”, and “The Square” respectively. House of Cards won three Primetime Emmy Awards. Netflix was the first internet TV network nominated for the primetime Emmy





We are witnessing a time where content ( movies/TV shows) are exclusively launched on web only. just imagine that they are not available in mainstream cinema/TV. 

So if you want to watch them ( content is great, so you will) , you will have to subscribe only.


So be ready to get products for free till brands get an addict out of you on subscription! 

by the way recent addition in subscription- Hotstar app


User Generated content to feature more and it will be exclusive

Here comes the era where users will be creating the content and they will be uploading on web and if you are their TG, you can access the content (of course by paying)

People will create ( and are creating) lot of content, Yes , there are passive users who are also increasing, but lot of this content is getting unnoticed worldwide. 

We only come to know about something if it has done some viral, the people are talking about it, then only we go and search for it. 

So tomorrow, you and your team can create some magic ( say a play on how to improve internal communication) and post it online and charge people for viewing it.

In the end, only good content will be monetized.

This didnt happen overnight, in the past, dominance of studios was increasing day by day, their control on overall content ( including payments to actors) was so high that professionals decided to go against studios, they did  tie up with online streaming companies and started to generate content and choose exclusivity that this content will only be available on certain platforms only, hence started an different era.

So, create content, sell the same to these online platforms now!




Role of Brands in subscription and use generated content era?

So, what is the role of brands now? they cant continue focus on Saas Bahu serials , fight for prime time, they have a larger role to play:

  • Become the part of the content in someway at the core level 
  • Connect with TG at an experimental level, now no more push will work, brands will have invest in a relationship with its TG and keep on innovating since concept of loyalty is diminishing now
  • No more feature selling about your product/service, connect is the differentiate, people will figure out features themselves
  • Pleasantly Surprise the customer 

The role of technology is huge now, we will witness fusion products , the products with multiple use ( mobile phone has killed camera and mp3 players industry , Onida is offering AC which you can control from your mobile)




One brand, i observe is making the efforts, Tata Sky, excellent service, customized offerings, surprises ( Karoake services at 1990 for six months, kid education packages etc)


Next big change is E`wallet , stay tuned ( Paytm is coming in big way and i am waiting for Netflix launch in india)


The views are strictly personal ( Typical line i had to write :), images used in this blog are for reference purpose only





Vikas Sachdeva