Tuesday, September 21, 2010

Bharat or India

I read some where at the back of a truck " Mera Bharat Mahan" & somthing in our big bazaar ad "India ka naya bazaar,Big bazaar ab Bathinda mein". two words really caught my eye " Bharat & India".

Question came to mind "are they same?,The gutt feeling said no they are not the same,i started thinking

India

If you talk about smaller towns,They are perceieved as Bharat but in my opinion now they are new india.

1.People in smaller towns have become really aspirational,they dont compromise on low quality stuff becase its cheap,instead they will wait & buy good quality stuff.

2.They always eye branded products,Nike,adidas,They want to look good.so if we are thinking that unbranded products do well there, we need to give a thought ( yes they are perceieved to have less money,but its not true completely,yes spending habits are different)

3.They talk about latest fashions,mobiles,trends more than metros because exposure to them is less.

4.Egos are high,if some family/friends have bought something to talk about,they make sure in the minimalistic time,they get products better than them.


Bharat

Percevied to be the language of smaller towns but beleive its the other way arround....

1.Since life in metro is so busy,the people are really valuing traditions,festives,the small town thoughts,relationships they are least exposed to these & busy running for earning day & night & not knwoing who thier neighbour is...!!

2.Yes,They have highest exposure to media,products etc but they prefer to spend like smaller towns ( planned & on products in need than higher end,I am refereing to middle class people in metros not the affluent ones)



I was thinking aloud.....


lot to share in my next blog...

cheers


Vikas sachdeva

Sunday, September 5, 2010

Girls shopping

All The characters living in this document are not fictitious but real.Any resemblence is not conincidental but drawn from real experiences & observations.

Pls dont go by the name of this article as you are not going to the market & buy a girl...!!

"Do you have red color in this?"

"How is it looking...good no!!!!

"I like the design but they dont have my size...."

"You are hopless....you dont help me in shopping"

"She is wearing Fab india Kurta no!!

"Thoda aur dekhte hain.....jaldi kya hai...abhi to aaye hain!!


These are few lines which must have heard often ( if you have girlfriend,& If you have not,dont worry,you will get one,Everybody gets,No body is spared!!)

The only thing that every girl happy is the shopping,Men are just there to lift the shopping bags,Just see the smile on a girl's face when u say shopping,many couples in the malls,just see,girls are really smiling & happy while guys are just standing along or generally found standing in lines the pay the bill ( which is only saddest part,beleive apart from this,rest of shopping is really a experience in itself) & the girl still looking for some more clothes & more clothes & more clothes.

Few points

1.At home,they really know what they are need( i really have less no of tops,my jeans is old,just 2 T shirts i need to buy thats all),but when they are looking,the guy is standing with 2 jeans,3 t shirts,2 kurtas,one handbag outside the trial rooms when the girl is trying ....( thats y the rule of only 3 garments for trial at atime must have been made...thank god...he has only 3 at one go)...& the great part is she is coming again & again to show him how she is looking,while he want to excercise the option that this top is really bullshit & u r looking ugliest but instead he chooses to say...Nice.....buy one....

2.Whenever a girl says ,how it is looking,If guy says,its looking great...girls gives second look to it & keeps it back in the rack.......color acha nahi hai na...isliye....& when it happens repeatedly ,the guy ( the hero) says yes to all clothes & still at the receiving end...tumko to har cheezhi achai lagti hai,sach batao,not good,tumko jaldi hai na isliye keh rahe ho na....what the hell!!!

3.Just see if two girls have gone for shopping,the no of units ( clothes) bought will be less in comparison to when a girl goes with a guy,see it matters who pays!!

4.For a girl,when she is searching for a cloth in the mall,for some time,no world exists for her,running arround,seeing that kurtas,that mix & match...untill she realises that she has come with his guy ( somebody shd be there for payment na),,,,so dear you also exist.....

5.They seek approval & if approval is strong( bus le lo yaar ,ye to bahut acha lag raha hai),then there is no second thought,that has been bought irrespective of weather it was there is the list or not....

6.You may go to diffrent 3-4 places for shopping & not buy anything & then coming back to 1st mall & buy the 1st kurta that she saw!!....where is bloody newton?...he shd have made some law



Oh forgot to mention,when she is paying ( dont know who sees this day) ,if cashier asks for one rupee change,she open her big purse,then a small purse is pulled out....then all the pockets are searched & then finally again the guy says...ruko...i may havethe change ( i know yahan pe bhi guy is at fault,usne pehle kyun nahi bola....)

I thought that this monopoly needs to be broken...so whenever me & wife goes to mall,at the end my shopping bags are more in number than hers...huh!!...


Buy people,its fun,u r at ur best when she is around....!!...so wat r u wating for......go for shopping today itself( with ur purse empty)

cheers


lot to share more in my next blog...


vikas sachdeva