I AM A CUSTOMER
I am a customer, lot many companies approach me daily, I get
flooded by calls from credit card companies, everybody is trying to give me
money, every product is claiming to change my life, every brand takes care of
my comfort, whether my room is cool or not, whether there are mosquitoes in my
room, whether my telephone bill is more, whenever I walk on the road, every
hoarding is telling me I am the best, when I sit down and read newspaper, then
also every brand is shouting I am the best! Everybody is decreasing prices for
me, giving me plenty of discounts.
They have made me the king.
What they want in return is loyalty , I should stick to them
forever but the problem is how I can be loyal to all the brands, so I asked all
of them a question.
Are you loyal to me?
No brand spoke,
silence!
I asked few more
questions!
Have you understood me well enough?
Do you know what problems I face daily? Have you tried to
understand what makes me happy? Do you know which color I like? Do you know what my
family loves the most? No, you are just throwing some freebies for me, some
discounts for me, ok, I will be happy for that moment when I have to pay less
price for buying your product, but in the long run, when I will have choice, I will
move to the product which understands me better! I will move to brand who genuinely
thinks about me, plays with me, display love for me when required, feels happy
for me and you thought that you can play with greed forever! NO!
What Special you are doing for me?
Tell me, why I should buy you? What special you have done
for me? Just spend some time will with my family and you will realize that what
it means when somebody sends a birthday cake on my son’s birthday? When pizza
guy comes, takes the money and says “
apni family ke saath khana, acha lagega!
When I am sitting in
a flight and attendant plays with my daughter!
When doctor says, “
Koi baat nahi paisa phir kabhi aa jaayega, aap healthy raho”!
Try to do special for me then I will
feel special about you!
Have you made my life simple or
complex?
I really feel bad when you don’t mention delivery charges
extra explicitly whenever I order online, you try to fool me by showing lesser
price and then adding huge amount of delivery charges! Mention the price
directly and say ‘delivery charges are
included in the price’, I will be clear what I will have to pay. You do
multiple verifications when you have to sell a credit card but when due to slow
internet , transaction fails, then you say that we will revert to you in 7 days
Why 7 days?
Why can’t you check
things online and call me next day and update me with the status.
Why inspite of heavy
luxury tax, service tax paid by me in your restaurant, your waiter returns the
change in coins? So as I can leave few coins for him.
Why don’t you try to simplify
my life, once you do that, we both will grow!
Don’t overpromise if you can’t
deliver!
Don’t overpromise, you don’t know how many people apply your
fairness cream because you promise that they will be fair someday,
Instead say it improves skin texture.
Deliver the parcel in time committed to the customer;
someone may be waiting for the parcel.
Don’t say yes when you know it is no.
Don’t think I am angry at you; I just want to say that if you are seeking loyalty from me, then you
should also be loyal to me!
Sincerely
A customer!
