Fusion- Sun signs and brands- What brand are you?

Fusion- Sun signs and brands- What brand are you?

By no means i am a astrologer, by no means i want to hurt anyone's opinion but yes by all means i am expressing here fusion of sun signs and brands.

Sounds Interesting?

Fusion is the way forward or the future, Cars will be convertible, they will be flying, one remote control will operate all the devices at home, multipurpose wives or husbands will be in demand ( is that fusion?, anyway).

Here i am trying to explain fusion between brands and sun signs, common thing between them is they behave in certain way which makes core of both and then they do layering of characterstics or augment them so as to make themselves sellable.

There may be characteristics which common across the fusion hierarchy, i am just touching the core characteristics of both- Brands and sun signs.

Here starts the fusion

Pisces Brands

Having unmatchable ability to connect with people, eye for detail, emotional connect,sensitive, innovative, solution provider,catalyst,ability to differentiate fake vs real, Creative and articulation are typicaly features of these brands. for instance, Cadbury falls into Pisces brands category, since its inception,cadbury have connected well its audience, building a connect and then taking them beyond chocolates. From Celebrations in the cricket ground, replacement of sweets, highlighting occasions in human life cycle like birthday's , marriages etc , shubhaarambh, kuch meetha ho jaaye,  Cadbury now have moved beyond chocolates.Tanishq is also following same steps however its a bit more rational due to its category- gold.

  
Leo Brands

Committed, focused, fierce lovers, daring,  Owning one complete segment, decision makers are the features of these brands. Harley Davidson is one such brand, look at its buyers! oh boy! distinct! these brands believe in setting new standards for the people. They don't settle for ordinary, these brands have define set of customers, not everyone is their customer, not everyone can afford being a Leo brand. These brands love their customers like anything, they make them feel special. Leo brands are head turners.

Sagittarius brands  

 Sagittarius brands are fun brands, they love to party, there is largely no dull moment in these types. they remember tiny details of its customers. These brands have good sense of humor, meet a Sagittarius brand and they will bring smile to your face. They don't believe in repetition but can easily be mislead. Mentos, Appy, Samsung are Sagittarius brands, these brands believe in latest fashion yet simplicity. they are the perfect blend of art and modernity. 
 
 
Scorpion brands

These brands have many similarities with leo brands however they find themselves filled with too much overload on their head. Tit for tat is their philosophy, these are most passionate brands, they are straightforward lovely brands who love to tell you on the face. You cant lie to a scorpion brand, they understand before you imagine. You will not how much they love or hate you unless you experience these brands. Coke is such type of brand, carrying its legacy since ages. These brands want to achieve so much in so little time hence prioritization becomes key for these brands.



Cancer brands

Oh Boy! these brands needs security from all nukes and corners of the world, These brands are safe players, they do not take risks and believe in harmony in the system. They are most caring brands that one can not imagine. Meet a Cancer brand and they will shower all the love to you. These are brands which strictly follow the institution of marriage between a brand and its customers. However , due to high interest in seeking security from the world, they become vulnerable. Bajaj is a cancer brand who loves the idea of building one product ( remember hamara bajaj) and tend to rule with that offering.

Aries brands

Individualistic, curious, always eager to know more about everything, fun to be with are core characteristics of these brands. These brands always tend to prove something to themselves and to the world and thus perceived as self centered brands. These brands love themselves more than anybody else. They are a good competitor. Apple comes under Aries brand.

Taurus brands

These brands believe in becoming selective in nature and these are no nonsense brands. These brands believe in friendship with limited no of customers vs a large no of people. Once understood, These brands have element of fun in them. Hints of dominance and authority, never give up attitude, focused, committed, hard working are the characteristics of these brands. Nike,Adidas & IBM come under Taurus brands. They mean business.

 Gemini brands

These brands know where to park there money, they judge people very well and respond accordingly. They are loving and cunning, both at one time. These brands have good sense of business and know how to scale up quickly. These brands have hint of meanness in their behavior hence these brands take more time to connect with people. They can pull a crowd on their own and showcase leadership with a defined period of time. LG comes under Gemini brands.
 
Libra Brands 

Charming, Collaborators, Good customer managers. These brands know how to connect with people without actually being connected. They use beauty,charm and heart ( soft skills) as their weapon and take the mind space of the customers. They believe in fair world and continuously work in bringing the equilibrium. these brands love compliments and are the best flirts in the all types of brands. however they generally are poor judge of people. They need validation from the customers on a continuous basis.P&G, Uniliver,, Facebook are types of libra brands.

Aquarius brands

Independent, lively, go getter,  Peacemakers, largely clear in their head. These brands are more focused in their approach towards their customers. They are truth tellers who believe in communicating at the right time and do not go preaching about themselves. they have a good connect with its customers. They believe in expanding their horizon with experience. They have all the weapons in their Armour. They believe in substance than talking big. Google is an Aquarius type of brand which by its strengths in clarity moving up the ladder.


Capricorn brands

Simplicity, high self esteem,fast, experimenters. These brands do not believe in disturbance and have their own set path. These brands believe in systems and procedures. These brands tend to make an impact on overall society. They believe in patterns and studying them. Logic is the key ingredient in their approach. They foster calculative experiments. These brands generally are more likely to get success if they decide on something. They do not believe in disruption and maintain harmony by being effective. Microsoft is such type of brand.

Virgo brands

These are the brands who believe in give and take. these are hard working for its customers. These brands tend to keep lot of information within themselves and seldom use it for maximum use. They believe in making immediate customer happy and satisfied. they often stick to one direction and continue walking that path. Nokia & Toyota is such type of brand.

Views expressed are personal only and people may have different opinions.


So, million dollar question, Which fusion are you?


Vikas Sachdeva