Fusion- Sun signs and brands- What brand are you?

Fusion- Sun signs and brands- What brand are you?

By no means i am a astrologer, by no means i want to hurt anyone's opinion but yes by all means i am expressing here fusion of sun signs and brands.

Sounds Interesting?

Fusion is the way forward or the future, Cars will be convertible, they will be flying, one remote control will operate all the devices at home, multipurpose wives or husbands will be in demand ( is that fusion?, anyway).

Here i am trying to explain fusion between brands and sun signs, common thing between them is they behave in certain way which makes core of both and then they do layering of characterstics or augment them so as to make themselves sellable.

There may be characteristics which common across the fusion hierarchy, i am just touching the core characteristics of both- Brands and sun signs.

Here starts the fusion

Pisces Brands

Having unmatchable ability to connect with people, eye for detail, emotional connect,sensitive, innovative, solution provider,catalyst,ability to differentiate fake vs real, Creative and articulation are typicaly features of these brands. for instance, Cadbury falls into Pisces brands category, since its inception,cadbury have connected well its audience, building a connect and then taking them beyond chocolates. From Celebrations in the cricket ground, replacement of sweets, highlighting occasions in human life cycle like birthday's , marriages etc , shubhaarambh, kuch meetha ho jaaye,  Cadbury now have moved beyond chocolates.Tanishq is also following same steps however its a bit more rational due to its category- gold.

  
Leo Brands

Committed, focused, fierce lovers, daring,  Owning one complete segment, decision makers are the features of these brands. Harley Davidson is one such brand, look at its buyers! oh boy! distinct! these brands believe in setting new standards for the people. They don't settle for ordinary, these brands have define set of customers, not everyone is their customer, not everyone can afford being a Leo brand. These brands love their customers like anything, they make them feel special. Leo brands are head turners.

Sagittarius brands  

 Sagittarius brands are fun brands, they love to party, there is largely no dull moment in these types. they remember tiny details of its customers. These brands have good sense of humor, meet a Sagittarius brand and they will bring smile to your face. They don't believe in repetition but can easily be mislead. Mentos, Appy, Samsung are Sagittarius brands, these brands believe in latest fashion yet simplicity. they are the perfect blend of art and modernity. 
 
 
Scorpion brands

These brands have many similarities with leo brands however they find themselves filled with too much overload on their head. Tit for tat is their philosophy, these are most passionate brands, they are straightforward lovely brands who love to tell you on the face. You cant lie to a scorpion brand, they understand before you imagine. You will not how much they love or hate you unless you experience these brands. Coke is such type of brand, carrying its legacy since ages. These brands want to achieve so much in so little time hence prioritization becomes key for these brands.



Cancer brands

Oh Boy! these brands needs security from all nukes and corners of the world, These brands are safe players, they do not take risks and believe in harmony in the system. They are most caring brands that one can not imagine. Meet a Cancer brand and they will shower all the love to you. These are brands which strictly follow the institution of marriage between a brand and its customers. However , due to high interest in seeking security from the world, they become vulnerable. Bajaj is a cancer brand who loves the idea of building one product ( remember hamara bajaj) and tend to rule with that offering.

Aries brands

Individualistic, curious, always eager to know more about everything, fun to be with are core characteristics of these brands. These brands always tend to prove something to themselves and to the world and thus perceived as self centered brands. These brands love themselves more than anybody else. They are a good competitor. Apple comes under Aries brand.

Taurus brands

These brands believe in becoming selective in nature and these are no nonsense brands. These brands believe in friendship with limited no of customers vs a large no of people. Once understood, These brands have element of fun in them. Hints of dominance and authority, never give up attitude, focused, committed, hard working are the characteristics of these brands. Nike,Adidas & IBM come under Taurus brands. They mean business.

 Gemini brands

These brands know where to park there money, they judge people very well and respond accordingly. They are loving and cunning, both at one time. These brands have good sense of business and know how to scale up quickly. These brands have hint of meanness in their behavior hence these brands take more time to connect with people. They can pull a crowd on their own and showcase leadership with a defined period of time. LG comes under Gemini brands.
 
Libra Brands 

Charming, Collaborators, Good customer managers. These brands know how to connect with people without actually being connected. They use beauty,charm and heart ( soft skills) as their weapon and take the mind space of the customers. They believe in fair world and continuously work in bringing the equilibrium. these brands love compliments and are the best flirts in the all types of brands. however they generally are poor judge of people. They need validation from the customers on a continuous basis.P&G, Uniliver,, Facebook are types of libra brands.

Aquarius brands

Independent, lively, go getter,  Peacemakers, largely clear in their head. These brands are more focused in their approach towards their customers. They are truth tellers who believe in communicating at the right time and do not go preaching about themselves. they have a good connect with its customers. They believe in expanding their horizon with experience. They have all the weapons in their Armour. They believe in substance than talking big. Google is an Aquarius type of brand which by its strengths in clarity moving up the ladder.


Capricorn brands

Simplicity, high self esteem,fast, experimenters. These brands do not believe in disturbance and have their own set path. These brands believe in systems and procedures. These brands tend to make an impact on overall society. They believe in patterns and studying them. Logic is the key ingredient in their approach. They foster calculative experiments. These brands generally are more likely to get success if they decide on something. They do not believe in disruption and maintain harmony by being effective. Microsoft is such type of brand.

Virgo brands

These are the brands who believe in give and take. these are hard working for its customers. These brands tend to keep lot of information within themselves and seldom use it for maximum use. They believe in making immediate customer happy and satisfied. they often stick to one direction and continue walking that path. Nokia & Toyota is such type of brand.

Views expressed are personal only and people may have different opinions.


So, million dollar question, Which fusion are you?


Vikas Sachdeva

  

   




     

Is Social Media making us anti social?

Is Social Media making us anti social?

No, I am not trying to answer headline of this blog, I am just attempting to give my inputs how social media has become part of our lives and how people are behaving on social media platforms.

One thing i would like to highlight is Social Media is not facebook, twitter and linkedin though these have become definition of social media. Social Media is a platform on which people express their views. Tomorrow anybody can come with some innovation in the way people express which will be more than likes, comments, Retweets etc.

Lets talk about nature of Facebook and twitter and LinkedIn to understand more about them. By nature i mean the way these three platforms behave. Facebook is more visual , Visual cues play important role when people express their views.You know research says blue color is soothing to eyes, it is calm in nature, hence Facebook color scheme is blue. Due to its nature it engages people in pictorial way which means people tend to post pictures on this platform. I loved one line somebody mentioned "The urge in the people to speak/express themselves is the reason of success of this social media". People want to tell about themselves, what they are doing at any given moment and want others to acknowledge it. Thats why more no of likes, comments gives people a high.

Twitter is a different phenomenon. In 140 characters, it forces people to write/express relevant. Text/word is a hero, people think high about usage of right words to express themselves. Hence it is more of text. If you are hyper active on twitter, people don't mind much as one tweets in less space and can tweet more in number however if a person is hyper active on Facebook , pressure of likes/comments makes him feel that people will not respond beyond one point.

Linkedin is a different animal altogether, it supposedly captures professional aspect of a person, his career, his connections. It is basically used by professionals and a kind of no- nonsense platform.

here is a catch, 3 major platforms, different nature! and a most of the people behave differently in all these platforms!

I am a different person in all the three platforms. By nature , i am a content creator not a passive reader. On facebook, i tend to write humor/witty lines as i like entertaining people, on twitter, i play a role of a observer where i tweet about my observations in any topic , be it advertising, brand, politics, bollywood, cricket, management etc. On linkedin, I like to read articles, participate in discussions apart from interacting with right people who have similar interests.

CAN A SINGLE PERSON BE DIFFERENT ON DIFFERENT PLATFORMS?  

In my perspective it is possible , provided you are reasonably active on all these platforms.

I have few other observations:

1. I am beginning to have perception that passive readers on these platforms are increasing.They would scroll down the page and like to read the content of others than posting their own.

2. Since the updates are real time, that gives other people a kick to read more  about other peoples' post.

3. Social media platforms are acting a vent for the people to express their emotions & feelings.

4. These platforms are good for brand awareness not selling of product/service.  

5. With the adding of people in their friend list, people believe they are in touch with each other, but that is not true, through these platforms people have become more accessible. People who spend more time on these platforms are increasingly becoming disconnected since they are not putting efforts on meeting people but interact on these platforms.

Facebook asks " What is on your mind"

Twitter asks " what is happening"

Whatsapp and BBM are too playing their role.

One of the professor in my college mentioned it to me once " Always make efforts to meet people, you will learn and unlearn"

And I thought I am in touch with people though this internet based platforms!!


Vikas Sachdeva 

My latest blog- my dwarka visit

My Dwarka Experience

All the people mentioned in this blog are real and hold resemblance to situations. No feelings are hurt in writing this blog, only various incidents which happened during my visit to dwarka have been described.

I must say God is kind to me, my visits to these religious places have been spontaneously planned and have been executed with ease. They say " More you plan, it never happens" so just spur of the moment and i executed darshan of dwarkadheesh and nageshwar.

There are 12 jyotilings of shiva in india and after covering 10 of them there was a strong urge in me to cover rest 2. While Shiva has devastated kedarnath , only one jyotiling which i could cover in next  1 year was "Nageshwar" in dwarka.

I reached Rajkot from Mumbai at 8 pm and as suggested by my respected seniors, i went to railway station for retiring room, since my train from Rajkot to dwarka was at 3 am in the morning next day, i started roaming around in rajkot city at 9 pm. With silence all over, less crowd and small shops, i was away from madness of mumbai, people seemed to have lot of time for each other and seemed in love with each other talking. I just spotted a panipoori thela who was staring at me from a distance asking me to consume him entirely. being a golgappa lover ( its called golgappa in Punjab and delhi, Puchka in east, Gupchup in raipur, Pani ke Patase in UP) , i was defeated and soon found myself standing next to thela eating so good panipooris ( 8 pcs in Rs 10, worth mentioning). Then i returned to my room and started waiting for the train.

Being a keen observer, my mind was thinking about gujrati people ( i love them for what they are, culture, food is awesome). I was thinking in a city like rajkot if you are not building relationships with local community and get word of mouth about your brand,  no matter how much money you spend in advertising, a brand will face hard time.

I reached dwarka station at 7.30 am and then i witnessed few interesting people and stories:

Auto driver- The networker

After seeing my face, this guy noticed skillfully that i am looking for a hotel and help in planning my day's itenery. after he agreed for rs 40 for a drop to dwarka temple and help in hotel, he started talking ( gujratis love that) , in 15 minutes, he told me all mythology behind dwarka city and his rates if i wanted to take his auto for the day. After being impressed ( shocked!) by the autowala's knowledge, he stopped in front of a hotel. based on appearnce i denied, he insisted if i could see the rooms first and then decide. I bowed down , he was taking his commsion from hotel guy after i agreed for the room. he left the hotel with a winning smile ( money from me and hotel guy).

Hotel owner

He was in hotel business for last 10 years. The valuation of his place had increased 100 times from the price he had bought this hotel long back. Wondering how did i know? he just told me as i was getting room keys. I was surprised as with just a hello, he told me his story of life. he then narrated the way he does business focusing on small revenues then increasing the prices in the season ( navratri and janamashtmi)

Dwarka Darshan

I was mesmerized to see the temple, such a huge old strucure ( 5000 years old reportedly), my speed was slow in the temple, i wanted to see each and every brick, wanted to hear every story, then somebody told me this temple was a court for lord Krishna, this was his office from where he used to operate. Krishna was such a politician, he used every technique to win mahabharata, create his own aura, anyway thats a seprate story altogether. I was told by my wife that dwarka is one of the 4 dham. I did darshan of dwarkadheesh, thanked him for everything and like every indian had my list of wishes ready to ask from him.

Then i was taken for a tour of 5 hours covering 4 locations which had their own story. the good thing about travelling is you get to know many things , many people, many stories.

Nageshwar

as i mentioned earlier, i was the fortunate to cover 11th jyotilinga of shiva out of 12, i was simply in love with the temple, they had constructed a big shiva statue outside the temple. There was no major rush and my purpose of visiting dwarka was complete as i met shiva.

Gopi talab

story goes like this, Post mahabharata, Arjuna was in lot of awe of himself thinking he is the best with his Dhanush, Krishna being the best judge thought of correcting arjun. he sent 1,00,108 Gopis with arjun to be travllelled from dwarka to Mathura. krishna with his power created few people who had a battle with arjun and arjun lost and 1,00,108 gopis immersed themselves in a pond which is now called Gopi talab.i saw that talab and was ready for next spot.

Bhent Dwarka

They said it was home of krishna, he used to live with his family, this dwarka was mae of gold and was immersed in sea by krishna fearing people will fight for gold when he will not be around. sudama came there with some rice and gave it to krishna, hence name ,'Bhent dwarka" , we covered almost 25 minutes in the sea to reach to this place.

Then there was a Rukmani temple which had its own story.

Back to hotel tired but satisfied with the day, i slept and woke up next day , covered 6 hours in bus travelling inside gujrat and then flight back to mumbai from rajkot.

 This experience of 1 day was eventful, heard many stories, many people.


"Pappa, main aavi gayu" , i heard this voice at mumbai airport, somebody calling home.


"Traveling is like a book, the one who has not traveled , is on one page only throughout"


Vikas sachdeva